Review the New Shoes Case  as well as the Quick Start Guide  in the NewShoes Student Manual Download NewShoes Student Manual Download NewShoes Student Manual. Please be sure to take the New Shoes Simulation Case Quiz when you gain access to the simulation before making your first decision during unit 3.

In this simulation, you are making important decisions for your shoe company as it relates to the Marketing Mix. The product that you are selling can be considered a need as well as a want (shoe). It is important to understand your consumer's needs, wants, as well as demands as you create the perfect marketing plan to sell your shoes.

• What strategy will you use to ensure that you can understand the needs of the consumer in the New Shoes case? Ensure that you apply the steps of the Marketing process in your response. In addition, address how you will plan for marketing myopia when marketing your shoes as well.