Review the scenario information below: After the implementation of the new web site and wider distribution of products through health food stores in Sydney, Melbourne and Adelaide, the situation for NatureCare Products six months later is as follows: Sales have increased by 20% in the first six months of marketing activities being implemented. Products are now available in health food stores in Sydney, Melbourne and Adelaide, as well as in the existing Brisbane stores. Sales through the on-line shop established through the web site have also been increasing. The web site has an email contact and NatureCare Products has been receiving at least 30 emails a day with a range of questions about the products such as whether they are organically certified, how long they last for, etc. As there is only a small number of staff, answering each of the emails has been very time consuming. While sales are increasing, marketing research indicates that consumers are unable to differentiate Nature Care Products from other similar products. A short market research undertaken indicates that only 1 in 20 people interviewed recognized NatureCare Products. The on-line shop is proving to be successful but you feel that to tap into a bigger market through using web sites that offer a range of health products would assist with increasing on-line sales. Your closest competitor has just launched a large range of new products. The budget for marketing activities has blown out. $15,000 has been spent. Timelines have not been kept to; for example, the web site took 3 months to develop rather than the allocated 1 month. There was a rush (due to publishing deadlines) to include an article about Nature Care Products in free health magazines in Sydney and Melbourne and it was considered that the information didn't really reflect the ethics of the business to provide eco-friendly products. Management feels that this had an adverse effect. 2. Develop a report on the outcomes of the promotional activities conducted, as well as outcomes and issues arising as identified above. Your report should include: > A summary of the outcomes of promotional activities as per the information above and its impact