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Review the TSL running case, this time on Coffee Bar Carly ( pp . 1 4 3 - 1 4 4 ) . What customer
Review the TSL running case, this time on Coffee Bar Carly pp What customer benefits do you think Carly wants most when she buys and eats bars? What does convenience mean for Carly? What costs do you think Carly associates with buying and eating bars? Include all costswith shopping for, buying, and using the product. How do you think she would prefer a company to communicate with her? How might Lauterborn say Carlys focus on Customer benefits is different than just a focus on Product, he view of Convenience more than just Place, her view of Cost more than just Price, and her view on Communication as distinct from just Promotion? Explain with one or more clarifying example.
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