Question
Review website of Gap Canada, Apple Canada. a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation
Review website of Gap Canada, Apple Canada. a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies. b) How can their competitors influence the strategy these companies choose?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
