Rewrite paragraph 2 to sound like paragraph 1 as an executive way: 1.The firm should collaborate with large customers and environmental organizations to effectively communicate the sustainability story of glass packaging. Advertising campaigns that emphasize the endless recyclability of glass and the relatively harmful production process of alternative packaging substrates will decrease the strength of substitutes. 2.The firm observation the industry has low to moderate supplier bargaining power, but specialized medical equipment can increase supplier power. Now, the firm can increase recommendation diversify suppliers by maintain a diverse supplier base to avoid dependency on a single supplier and to ensure competitive pricing, strategic partnerships that develop strategic partnerships with suppliers of specialized medical equipment to secure better terms and reliability, bulk purchasing to consider bulk purchasing agreements for common raw materials and maintenance services to leverage economies of scale. By the firm pushing recommendations will help control the decrease bargaining power of suppliers