rewrite the vision statement for UBS keeping the shortcomings and the effective elements in mind.

Vision Statement for UBS We are determined to be the best global nancial services company. We focus on wealth and asset management. and on investment banking and securities businesses. We continually earn recognition and trust from clients. shareholders. and staff through our ability to anticipate. learn and shape our future. We share a common ambition to succeed by delivering quality in what we do. Our purpose is to help our clients make nancial decisions with confidence. We use our resources to develop effective solutions and services for our clients. We foster a distinctive. meritocratlc culture of ambition. performance and learning as this attracts. retains and develops the best talent for our company. By growing both our client and our talent franchises. we add sustainable value for our shareholders. Effective Elements Shortcomings o Focused 0 Not fomard-looking o Feasible o Bland or uninspiring o Desirable 0 Hard to communicate