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RFM analysis is used to analyze and rank customers according to their A) purchasing pattems B) propensity to respond to a marketing stimulus C) socio-economie

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RFM analysis is used to analyze and rank customers according to their A) purchasing pattems B) propensity to respond to a marketing stimulus C) socio-economie status D) motivation and needs Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequenly, and its orders were of the highest monetary value. Under the given circumstances, Ajax's RFM score is most likely A) 155 B) 511 C) 555 D) 151

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