RFM Chocolate Room is a bakery chain established in 2010 in New Delhi. They have opened six stores in various malls and commercial areas in the NCR region, and are now planning to open a new store in Ambience Mall, Gurugram. They want to offer special discounts to their existing customers on this occasion. You have been assigned to identify the most frequent customers. Which of the following is the right option for selecting the required data? By calculating the last time a customer interacted with the brand By calculating the number of times a customer has interacted with the brand within a specific period of time By calculating the sum of the value of all bills incurred by a customer during a specific period of time By calculating the length of time a customer has been consuming the products of the bakery