RGYM(https://www.rgyms.com) heard of the great benefits of having an online community manager, so they decided to hire you for this position. They expect you to create n effective strategy that will help them achieve their business goal.

Why will RGYM online community exist? How will it benefit the business?

Who is the community for? What will the community members have in common?

Where will they be better reached? Where do they live (owned & unowned)?

What are the needs of the intended members? What value will they acquire?

What are the different segments of membership and how do members behave in each?