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Ricardo Coffee is a company that wants to introduce a new coffee machine. The consumer has to buy capsules since one capsule of a particular

Ricardo Coffee is a company that wants to introduce a new coffee machine. The consumer has to buy capsules since one capsule of a particular flavor is needed to prepare each coffee cup.

a. Explain the most appropriate product mix pricing strategy that this company should use.

b. Explain the buyer decision process for this coffee machine.

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