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Ricardo Semler, the Brazilian CEO and best-selling author of books, transformed his fathers company into one of the most sought-after companies in Brazil. Outstanding among

Ricardo Semler, the Brazilian CEO and best-selling author of books, transformed his fathers company into one of the most sought-after companies in Brazil. Outstanding among many other things he changed at SEMCO was his quest for participative management, corporate democracy and the company as a village.

Enumerate and discuss Ricardo Semlers radical approach to leadership through the various democratic tendencies he introduced and allowed to thrive at SEMCO that go against the theories taught in Management schools.

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