Richard, a venture capitalist, funds budding entrepreneurs on the basis of their business plans. When a business plan is complex and presented in a detailed, logical manner, Richard is convinced and provides funding to the entrepreneur. This implies that Richard

Multiple Choice

is most likely persuaded by using central route processing.

has a low need for cognition.

does not enjoy thinking and reflecting on the world, and hence uses peripheral route processing.

becomes impatient when forced to spend too much time thinking about an issue.