Question
Ridley and Scott Mercantile operates two stores, one on Maple Avenue and the other on Fenner Road. Results for the month of May, which is
Ridley and Scott Mercantile operates two stores, one on Maple Avenue and the other on Fenner Road. Results for the month of May, which is representative of all months, are as follows:Ridley and Scott Mercantile operates two stores, one on Maple Avenue and the other on Fenner Road. Results for the month of May, which is representative of all months, are as follows:
Ridley and Scott are considering a special promotional campaign at the Fenner Road store. They expect a $6,240 monthly increase in advertising expenses to generate a 14% increase in the stores sales volume. The campaign would not affect sales at the Maple Avenue store. What effect would the promotion have on Ridley and Scotts monthly income? (Round answer to 0 decimal places, e.g. 5,285.)
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