A self-proclaimed coffee fanatic, Rik Kleinfeldt, president of New Harvest Coffee Roasters, dwells on the aroma and flavor of coffee. Kleinfeldt started New Harvest Coffee Roasters over a dozen years ago in an effort to pay homage to fresh coffee. The movement toward locally grown or produced foods has been a big help in establishing and building support for his business. Strategic alliances with wholesalers and numerous other companies is the basis for New Harvest’s growth as a business.

Rik Kleinfeldt notes the importance of strategic alliances with firms like Blue State Coffee. Describe how you think New Harvest benefits from alliances with not-for-profit organizations such as Rainforest Alliance, New England GreenStart, and Rhode Island PBS.