Question
Riley is a communications manager, specialising in website content and social media. Riley works for The Travel Curators, which is part of The Experience Co-operative.
Riley is a communications manager, specialising in website content and social media. Riley works for The Travel Curators, which is part of The Experience Co-operative. Riley tells you they were tagged on social media by customers, who highlighted that a competitor appears to have copied the business logo, branding and style. Riley has checked the competitor's website and social media and confirms that the website copy is nearly the same, with social media photos using very similar branding and styles. Even more alarming is the near copy of the business logo. A search of the IP Australia register reveals that neither The Travel Curators nor the competitor has their logo registered. Riley asks you to identify and explore the legal risks and what can be done to protect the business logo.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started