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Riley is the CEO of a cellphone manufacturing company. Riley is considering the resources required to develop electronic chips internally and is comparing the advantages

Riley is the CEO of a cellphone manufacturing company. Riley is considering the resources required to develop electronic chips internally and is comparing the advantages of producing them in-house over purchasing them from a global supplier. Given this information, it can be said that Riley is involved in theprice-setting decision processmake-or-buy decision processchannel-design processmarketing process

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