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Riley just started as a brand manager intern for Gillette. Sales have fallen recently, and Riley knows that competition from other brands and online razor

Riley just started as a brand manager intern for Gillette. Sales have fallen recently, and Riley knows that competition from other brands and online razor subscriptions are partially to blame. Riley begins to read reports and case analyses provided to her. Riley is likely conducting exploratory research to
a. better formulate the manager's decision problem
b. clarify concepts
c. increase her familiarity with the problem
d. determine a set of final answers and decisions to address the research problem
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