Risk and return analysis for apple stock.

• Risk profile: a commonly used measure of systematic risk in the capital market is beta. Get your stocks beta. If its beta is highly bigger than 1, then your stock has relatively high systematic risk.

• Returns: There are several ways to measure a firms performance.

A). stock market return (past 6 month return, 12 month return and 36 month return);

B). accounting returns, such as return on assets (ROA) and return on equity (ROE).