Risk concerns both positive and negative aspects of a possible event. For example, when the covid 19 crisis took place, this offered an unexpected business advantages or new product for certain organizations - a positive risk came to volition for that organization. For example, when the covid 19 crisis took place, this offered an unexpected negative risk, no one would come to your movie theatre, to come to volition for some organizations. 

How should an organization prepare for either type of event? 

How should a business avoid negative events occurring and enhance opportunity for positive events?