Rita has requested the assistance of Jay, who works in Fresh Munchables information technology (IT) department, to assist her with implementing a new KPI automated system to help them make better PR decisions. Rita has received full support from the board of directors even though the initial cost is quite high. Why is this a smart strategic plan for Fresh Munchables? Data-driven decision making helps align organizational goals with operational excellence. Historically, in corporate communications, this type of system has been essential for all top businesses. With time, this will replace most of the corporate communication team member jobs, which will decrease payroll. Their competition likely uses the same system since it is so widespread, and automated systems drive most business decisions