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River Bend Orchards is evaluating the pricing of its fresh-squeezed cranberry juice in half-gallon containers. Variable costs per container are $1.65. Based on market research,
River Bend Orchards is evaluating the pricing of its fresh-squeezed cranberry juice in half-gallon containers. Variable costs per container are $1.65. Based on market research, management has decided the price range to be between $2.65 and $3.15. Identify the price that maximizes contribution margin and prepare the cost of goods sold statement.
Price per Half Gallon | Estimated Demand (Half-Gallon Units) |
$2.65 | 96,000 |
$2.70 | 93,000 |
$2.75 | 90,000 |
$2.80 | 87,000 |
$2.85 | 84,000 |
$2.90 | 81,000 |
$2.95 | 78,000 |
$3.00 | 75,000 |
$3.05 | 72,000 |
$3.10 | 69,000 |
$3.15 | 66,000 |
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