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RMS Group company wants to develop High-quality, premium leather handbags and accessories targeting the high-end fashion industry. All products are crafted from leather (animal-based), hand-made
RMS Group company wants to develop High-quality, premium leather handbags and accessories targeting the high-end fashion industry. All products are crafted from leather (animal-based), hand-made and adorned with the company's signature logo made with Swarovski-crystals in a united state market.
Based on the analysis of the market environment, explain how this could provide opportunities for the company (in terms of the value chain)
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