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Robert, an executive at Ford Motors, contracted with a PR practitioner, Jason, who counseled him to launch a safety campaign including safety researchers, engineers, and

Robert, an executive at Ford Motors, contracted with a PR practitioner, Jason, who counseled him to launch a safety campaign including safety researchers, engineers, and law enforcement. In response, Ford changed its vehicle design following feedback from its publics. The relationship between Ford and its publics is ____________.

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