Robert Goldman and Stephen Papson (authors of "Capital's Brandscapes") argue that accelerated competition among brands leads to the problem of fractal value. What does this mean? A- Brands try to convince the consumer that intrinsic value is competitively priced. B- Raiding cultural meaning for competitive advantage leads to market disequilibrium among average revenue, marginal revenue and marginal cost. C- When everything in the culture is raided for monetary value, all intrinsic value is lost. D- Brands unwittingly end up 'jamming' the images upon which consumerism is built