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Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a
Robert is the owner of an automobile manufacturing company. He calls for a board
meeting and tells his directors that he wants to build a car that lets the users experience
power and exhilaration. He tells them that the car must allow his users to soar from
mph in about seconds. He also adds in that the price of the car must be affordable
enough for any man making a good salary. In accordance with the given scenario, Robert
is trying to segment the market on the basis of
Group of answer choices
occupation
family size
income
nationality
benefits
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