Robert is the owner of an automobile manufacturing company. He calls for a board

meeting and tells his directors that he wants to build a car that lets the users experience

power and exhilaration. He tells them that the car must allow his users to soar from $0-60$

mph in about $4$ seconds. He also adds in that the price of the car must be affordable

enough for any man making a good salary. In accordance with the given scenario, Robert

is trying to segment the market on the basis of $\_\_\_\_\_\_\_\_.$

Group of answer choices

occupation

family size

income

nationality

benefits