Robert Kaplan and David Norton introduced the balanced scorecard in the early 1990s. The balanced scorecard represents a major shift in a corporate performance measurement. It recognizes that management must consider both financial performance measures and operational performance measures when judging the performance of a company and its subunits. These measures should be linked with the company's goals and its strategy for achieving those goals. Required: a. Explain four (4) perspectives of the balanced scorecard and provide one (1) example of the key performance Indicators for each perspective. b. Performance evaluation systems provide top management with a framework for maintaining control over the entire organization once It Is decentralized. However, they need a system to communicate the company's goals to subunit managers and to determine whether the decisions being made at the subunit level are effectively meeting the company's goals. Explain two (2) reasons why companies use performance evaluation systems