roblem Scenario:

$$Marketing mix$$ is a popular concept used in implementing marketing strategies. A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. This all revolves around the four Ps of marketing $-$ product, price, place, and promotion.

Problem Objective:

As a data scientist, you should perform exploratory data analysis and hypothesis testing. The goal is to gain a better understanding of the various factors that contribute to customer acquisition.