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Robust AC Products, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested

Robust AC Products, a leading industrial manufacturer, has developed a new air conditioner with high cooling capacity. To identify potential clients who will be interested in the new product, the company has sent out pamphlets to many firms along with its contact details or anyone interested. This scenario illustrates a needs assessment lead generation sales presentation nowledge management

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