Rochester Gas and Electric: Competitive analysis. 

1. Describe what the competition is doing. Stick to high level things that the competition is doing both well and poorly. Really attempt to make clear distinctions between your company and their competition.

a. The point of this section is to better understand what the competition looks

like in a digital world

b. I need you to be explicit, include screenshots of landing pages, social media

posts, things that make sense for you to consider for what you are going to

recommend below 

c. Everything that is in an appendix needs to be explicitly pointed to in the main

body of the paper. For example:

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RG&E main competitors: National Grid,  Consolidated Edison (Con Edison), Central Hudson Gas & Electric.

i'm going to recommend Rochester Gas and Electric to Increase social media presence, Optimize for Mobile, Implement Targeted Online Ads, Delve into the Customer Journey)