Rocio Lorenzo a partner at Boston Consulting Group in Germany and her team did a study of 171 companies which subsequently was increased to 1600 companies found a definitive linke between diversity and innovation; more diverse companies are more innovative. The study specifically looked at innovation revenue- new revenues from new innovative products and ideas. The results of the study were a clear yes, more diverse companies are more innovative. She also believes that it works both ways: diverity driving innovation and innovation diving diversity. What were Rocia Lorenzo's recommendation for companies to become more diverse; thus more innovative? Muiriple Choice Wait and let s evolve hire more women A company should put evolas on thei team Cieate a measurable target for diversty which wal drive who to hire and who to develop and promote