Question
Rodon Athletic Supply is an international firm. They modify their marketing plans to model the unique characteristics of each countrys target market. Rodon Athletic is
Rodon Athletic Supply is an international firm. They modify their marketing plans to model the unique characteristics of each countrys target market. Rodon Athletic is most likely leveraging which of the following types of marketing programs?
localized
cultural
physical
standardized
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Effective small business management An Entrepreneurial Approach
Authors: Norman M. Scarborough
10th Edition
132157462, 978-0132157469
