roducing 200 grams pack of savory was construed to be as a gy of ooding the market The management of Yummy Noodles Company was contemplating on int ke' at RS- 10 Per pack. This was only for one month which noodles into the Indian mar iod, the Company wanted to have a \"blitz\" strate test marketing period. During this per with their product. se the price of the mmy Noodles Company had planned to rai m of a plastic bowl In the subsequent month, the management of Yu be xed at 250 grams. A free gift in the for pack to Rs. 15, while the weight of the pack was to with a spoon was also planned. the marketing department of the company brought out e the launch of the actual production, print The advertisements were displayed on billboards, TV, radio, d to rope in students and children to buy the product. Two months befor advertisements regarding the savory noodles. media. Schools and colleges were also targete oodles was planned to be started along with the marketing program. The forecast of the the rst month was around 75,000, and 1,25,000 for the second d earlier to meet the target of projected demand as well as to Production of the n number of expected packets that could be sold for month. The production was required to be starte account for the changeover in the packsize in the second month. y. You are required to guide the Company regarding You are appointed as a logistics consultant by the Compan the following; a) The Company is very keen that its product must be well-received in the market. What coordination is required between the production, marketing and other departments of the Company? (Note: You are required to spell-out the various departments (namely, warehousing, production, quality control, packaging, etc.) that are expected to be required in the Company) b) Explain the role of the Logistics Department in the introductory phase. c) Highlight the necessity of information sharing between the'various departments productivity increase due to Logistics Process] d) As a logistics consultant, you are required to foresee the type of difculties during the changeover. Give suggestions to the Company to tide over these difculties. e) Critically examine the free gift scheme and marketing strategy adopted by the company which the company could face