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Roger A. K, Steven W. Hartley, (Eighth Edith,) Marketing the Core. Please highlight the key takeaway from the chapter 6 reading. What are some of

Roger A. K, Steven W. Hartley, (Eighth Edith,) Marketing the Core.

Please highlight the key takeaway from the chapter 6 reading. What are some of the developments that are influencing global marketing today? (You may also look for a current article to include)

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