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Rogers Corporation of the United States exports pneumatic valves to Peru. Sales are currently 3,000,000 units per year at the sol equivalent of $20 each.

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Rogers Corporation of the United States exports pneumatic valves to Peru. Sales are currently 3,000,000 units per year at the sol equivalent of $20 each. The Peruvian sol (symbol S/) has been trading at S/2.5600 per dollar, but is expected to devalue next week to S/3.1250 per dollar, after which it will remain unchanged for at least a decade. Accepting this forecast as given, Rogers Corporation faces a pricing decision in the face of the impending devaluation: It may either (1) maintain the same sol price und in effect sell for fewer dollars, in which case Peruvian volume will not change, or (2) maintain the same dollar price, raise the sol price in Peru to compensate for the devaluation, and experience a 20% drop in volume. Direct costs are currently 75% of the U.S. sales price. What would be the short-run (one-year) impact of each pricing strategy? Which do you recommend

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