Role of Transport

FreshUp is a hypothetical company having apple orchards in Shimla and Srinagar. The company supplies fresh apples to its retail clients in big metropolitan cities such as Kolkata, Mumbai and Delhi. The shelf life of apples is five to seven days. The company currently uses road as a mode of transport, which takes around 72 hours to transfer the apples to the above-mentioned cities. On average, it takes 24 hours for apples to be picked up by the consumers from the retail stores. Thus, four days (of their five to seven-day shelf life) are wasted until the apples reach the consumers.

The company wants to shorten the time that it spends on transportation without increasing its costs significantly. Which of the following options is the most suitable for the company to adapt in order to shorten this time period?

A) The company should start using air as a mode of transport.

B) The company should start using rail as a mode of transport.

C) The company should buy a new fleet of faster trucks.

D) The company should ask truck drivers to drive faster.