[rolls] During the beginning of this school year, Italian Gator notices that they are not selling as many garlic rolls as they expected each night. In order to increase sales of garlic rolls, they hired a UF student to roam around campus at night dressed as giant garlic roll, with a scent of garlic butter wafting behind them, to advertise their wonderful rolls. (Sadly, the strategy ended after the employee was set upon and nearly devoured by a group of hungry and somewhat confused students!) What element of the marketing mix is Italian Gator utilizing to increase their sales? O promotion O positioning O product O price O place

[rolls] During the beginning of this school year, Italian Gator notices that they are not selling as many garlic rolls as they expected each night. In order to increase sales of garlic rolls, they hired a UF student to roam around campus at night dressed as giant garlic roll, with a scent of garlic butter wafting behind them, to advertise their wonderful rolls. (Sadly, the strategy ended after the employee was set upon and nearly devoured by a group of hungry and somewhat confused students!) What element of the marketing mix is Italian Gator utilizing to increase their sales? promotion positioning product price place