ROM(Increase in Sales - Marketing Compaign Cost) /Marketing Campaign Cost The figures from Veronica show that revenue before each campaign was $12,000. The cost of each campaign and subsequent revenues are as follows: Television Campaign cost $3.000 Revenue after campaign: 516,000 Social Media (Facebook, Twitter, YouTube, and Linkedin Campaign Cost: 512,000 Revenue after campaign. $30.000 Website . Campaign cost: 55.000 Revende after campaign $18,000 1 2 3 4 D Television Social Media Website Revenues Before $ Campaign 3,000 $ 12.000 5,000 Revenues Alter $ 16 000 $ 30 000 $ Campaign 18,000 Increase in Sales $ 13,000 $ 18,000 $ 13,000 Campaign Costs 12 000 $ 12.000 S 5.000 ROMI 8 50 160 Normal Sales Growth Rate 19) Net ROME 50 160 5 6 2 8 Using the spreadsheet above, enter the attained figures to obtain the sales growth for each marketing campaign What was your increase in sales for each campaign television social media, and website? O $6,000 (TV). $12,000 (Social Medial: $2.000 (Web) $4.000 (TV: $18.000 (Social Media $6.000 (Web) O $4.000 (TV): 516,000 (Social Media) 53.000 (Web) $8000 (TV) $14000 (Social Mediay $4.000 (Web) 2. What was your ROM for each marketing campaign? 33 TV:45 Social Media to web 38 TV50 (Social Media 22 Web 033 (TV) 50 (Socs Med 20 xWeb 3. Veronica also informs you that her resort has a normal growth of 6% without the influence of the marketing campaign You will need to adjust your figures by deducting the 6% from your ROMI to obtain the net ROMI using the formula below: Net ROMI = ((Increase in Sales - Marketing Cost) / Marketing Cost] - Normal Sales Growth Rote What is the net ROM for each campaign? 27 (TV) 44 (Social Media); 14 (Web) 27 (TV) 40 (Social Media), 10 (Web) O 31(TV). 44 (Social Media): 40 (Web) 29 (TV) 45 (Social Mediak 12 (web) 4. According to the data which marketing campaign was the most profitable? Social Media Website Television