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Ronaldo wants to develop an Internet auction- based business. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ronaldo
Ronaldo wants
to develop an
Internet auction-
based business.
After
establishing his
objectives,
describing
potential market
segments, and
evaluating the
attractiveness of
each segment,
Ronaldo now
Answers
undifferentiate his product line.
divide demographic data by psychographic constants.
consider future customer loyalty.
create a perceptual inventory.
select a target market.
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