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Ronaldo wants to develop and Internet auction - based business and is working through the STP process. After establishing his objectives, describing potential market segments,

Ronaldo wants to develop and Internet auction-based business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ronaldo now has to ______________.
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Select a target market
create a perceptual map
Differentiate his product line
Consider future customer loyalty

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