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Ronaldo wants to develop and Internet auction - based business and is working through the STP process. After establishing his objectives, describing potential market segments,
Ronaldo wants to develop and Internet auctionbased business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ronaldo now has to
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Select a target market
create a perceptual map
Differentiate his product line
Consider future customer loyalty
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