Question
Rooney Corporation makes and sells state-of-the-art electronics products. One of its segments produces The Math Machine, an inexpensive calculator. The companys chief accountant recently prepared
Rooney Corporation makes and sells state-of-the-art electronics products. One of its segments produces The Math Machine, an inexpensive calculator. The companys chief accountant recently prepared the following income statement showing annual revenues and expenses associated with the segments operating activities. The relevant range for the production and sale of the calculators is between 33,000 and 73,000 units per year.
Revenue (36,000 units $9.00) | $ | 324,000 | |
Unit-level variable costs | |||
Materials cost (36,000 $2.00) | (72,000 | ) | |
Labor cost (36,000 $1.00) | (36,000 | ) | |
Manufacturing overhead (36,000 $0.10) | (3,600 | ) | |
Shipping and handling (36,000 $0.29) | (10,440 | ) | |
Sales commissions (36,000 $2.00) | (72,000 | ) | |
Contribution margin | 129,960 | ||
Fixed expenses | |||
Advertising costs | (28,000 | ) | |
Salary of production supervisor | (68,000 | ) | |
Allocated company-wide facility-level expenses | (84,000 | ) | |
Net loss | $ | (50,040 | ) |
Required
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a. A large discount store has approached the owner of Rooney about buying 8,000 calculators. It would replace The Math Machines label with its own logo to avoid affecting Rooneys existing customers. Because the offer was made directly to the owner, no sales commissions on the transaction would be involved, but the discount store is willing to pay only $5.40 per calculator. Calculate the contribution margin from the special order. Based on quantitative factors alone, should Rooney accept the special order?
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b-1. Rooney has an opportunity to buy the 36,000 calculators it currently makes from a reliable competing manufacturer for $4.50 each. The product meets Rooneys quality standards. Rooney could continue to use its own logo, advertising program, and sales force to distribute the products. Calculate the total cost for Rooney to make and buy the 36,000 calculators.
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b-2. Should Rooney buy the calculators or continue to make them?
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b-3. Should Rooney buy the calculators or continue to make them, if the volume of sales were increased to 73,000 units?
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c. Because the calculator division is currently operating at a loss, should it be eliminated from the companys operations? Specifically, by what amount would the segments elimination increase or decrease profitability?
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