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Rosie downloaded SDSU Aztec app on her smartphone. The app helps her stay on top of the sports news, gameday information, roster, live scoreboards etc.

Rosie downloaded SDSU Aztec app on her smartphone. The app helps her stay on top of the sports news, gameday information, roster, live scoreboards etc. This example refers the app as

in a customer benefit package

(

CBP

) .

Primary good

Primary service

Peripheral good

Peripheral service

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