Round 4: In this round, you will create paid social media posts aimed at increasing awareness among a specific target audience assigned to you in your weekly memos. The advertising budget for this round is $5000. Spend it. What content performed the best? Did you change your content for the holidays? What was the effect? Did any content perform poorly? Which post had the best ROI? Why do you think it happened? Were there any posts that underperformed? Why do you think so?