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RPM manufactures racks for CDs. Costs are $10.80 per rack. A wholesaler buys CD racks from RPM at $20.40 each, then sells them at $31.70
RPM manufactures racks for CDs. Costs are $10.80 per rack. A wholesaler buys CD racks from RPM at $20.40 each, then sells them at $31.70 to retailers. The retailer sells the racks for $54.10 each to consumers. How much more unit contribution does the retailer earn using margin instead of markup per sale?
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