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RQ4: Do perceptions of influencer likeability predict participants' perceptions of influencer relatability?RQ4: Model Summary Std. Error of the Model R R Square Adjusted R Square

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RQ4: Do perceptions of influencer likeability predict participants' perceptions of influencer relatability?RQ4: Model Summary Std. Error of the Model R R Square Adjusted R Square Estimate 1 6803 463 460 1.00360 a. Predictors: (Constant), How much do you like the influencer? Scale ranging from 1-7, where 1 = Didn't like at all and 7 = Like very much ANOVA Sum of Model Squares df Mean Square F Sig 1 Regression 181.321 181.321 180.022 <.001b residual total a. dependent variable: how much do you relate with the influencer scale from to where not at all and completely b. predictors: like ranging didn very muchexample regarding rox regression analysis indicates that attitude toward medium significantly predicts of variance in time spent .45 f="16.88," p>

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