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RQ4: Independent Sample T-Test for Gender and Authenticity Group Statistics What is your gender? N Mean Sid. Deviation Do you think the influencer is Female

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RQ4: Independent Sample T-Test for Gender and Authenticity Group Statistics What is your gender? N Mean Sid. Deviation Do you think the influencer is Female 131 3.5038 1.13033 authentic? (ranging from Not at Male 3.1840 1.13471 all authentic = 1 to Very authentic = 51 Independent Samples Test Most for Equality of Moons 95% Confidence Interval of the Significance (p value) Lower Upper Do you think the influencer is 2215 ZESED 60267 authentic? (ranging from Notat Equal warlandoes not 2.215 2451859 BESED 60252 all muthanic = 1 to Very authentic assumedRQ4: Do perceptions of influencer authenticity significantly differ between male and female participants

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