RQ7: Do perceptions of influencer authenticity significantly differ between male and female participants?RQ7: Group Statistics What is your gender? N Mean Std. Deviation Std. Error Mean How authentic do you think the Female 114 3.2895 1.01949 09548 influencer is? Scale from 1 to 5, where Male 97 3.5979 96458 09794 1 = Not at all authentic and 5 = Very authentic. t-test for Equality of Means 95% Confidence Interval of the Significance Difference df P Lower Upper How authentic do you Equal variances -2.245 209 026 -.57932 .03761 think the influencer is? assumed Scale from 1 to 5, where 1 = Not at all authentic and 5 = Very authentic.Independent-samples t-test Answering ROX, an independent sample t-test suggests there is a significant brand recall difference by ad congruenty, t = 17.45, p