Rreusable straws - Marketing Management while marketing the reusable straw Determining and developing your value proposition

1- how to identify and outline 2 market segments that operate in this fragmented market. Make sure to document the i) psychographics, ii) demographics, iii) geographics, and iv) the segments' behavioural patterns of these 2 market segments. Substantiate each of the segments that you have identified by referring to both a piece of qualitative data and a piece of quantitative data that you have come across during your market research 2- how target 1 of these segments, toward which you will be directing your marketing efforts. Argue why you believe your resources are best spent targeting this market segment. 3- how to Describe what the (i) core product is that you will be offering, (ii) the actual product, and iii) the augmented product. 4-how to write positioning statement. Using the following format: "To [target segment and need] our [brand] is [concept] that [point of difference]. Explain the rationale behind your formulation. Refer to Maslow's Hierarchy of Needs to explain on what need(s) you will focus. Communicating your value proposition 4. how to Establish communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow's Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. Additionally, what kind of promotional efforts will you be deploying in order to meet your communication objective? 5 Do these promotional efforts qualify as push marketing or pull marketing? Which of Cialdini's persuasion principle(s) will be at the core of our marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini's persuasion principles to this case.