Rubric for Essay

Analytical skills are increasingly sought after by employers when more organizations are deploying analytics across different functions. This essay project focuses more on managerial side of business analytics. Read the article Competing on Analytics and watch the YouTube clip How it works: analytics

If you are not currently applying analytics at work, do you see a potential? Why or why not? /That's the topic for the essay/

The most important is to present:

- Clear, concise and coherent summaryof the article

- Sound analysis and clear concise managerial presentation of the questions

- Conclusions follow from analysis and recommendations are relevant to the questions, and clear

- Essay is well written following standard grammatical and style guidelines