Question
Ruby Ltd has current sales of 6 lakhs per annum. To push up sales. Ruby is considering a more liberal credit policy as one of
Ruby Ltd has current sales of 6 lakhs per annum. To push up sales. Ruby is considering a more liberal credit policy as one of the strategies. The current average collection period is 30 days. The proposals are as follows:
Policy | Increase in collection period | Increase in sales | Default rate |
A | 15 days | 25000 | 0.5% |
B | 30 days | 60000 | 1% |
C | 40 days | 70000 | 2% |
Ruby is selling its products at Rs. 10 each. Average cost per unit at current evel is Rs. 8 and variable cost per unit is Rs. 6. If the required rate of return for Ruby is 20% on its investment, which credit policy would you recommend and why? Assume 360 days in a year.
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