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Ruby Ltd has current sales of 6 lakhs per annum. To push up sales. Ruby is considering a more liberal credit policy as one of

Ruby Ltd has current sales of 6 lakhs per annum. To push up sales. Ruby is considering a more liberal credit policy as one of the strategies. The current average collection period is 30 days. The proposals are as follows:

Policy

Increase in collection period

Increase in sales

Default rate

A

15 days

25000

0.5%

B

30 days

60000

1%

C

40 days

70000

2%

Ruby is selling its products at Rs. 10 each. Average cost per unit at current evel is Rs. 8 and variable cost per unit is Rs. 6. If the required rate of return for Ruby is 20% on its investment, which credit policy would you recommend and why? Assume 360 days in a year.

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