Rudy Coffee Hub is a national coffee chain. It tries to provide full service but maintain the 'feel' of an Italian coffee shop. It has a drive$-$thru window as well as in$-$store service. Rudy Coffee Hub has a selection of sweets, coffee drinks and teas. Customer surveys find that customers are not price sensitive and are willing to wait for their drink, but they do want a broad product selection and they want a strong robust taste in their coffee.